The advocacy organization MoveON sent out an alert last week for members to attend an upcoming national conference on media reform. The fourth conference on media reform will be held June 6-8 in Minneapolis, and if I were in the US, I wouldn’t miss it. Journalists Dan Rather and Bill Moyers will be there, so will Craig Newmark of Craigslist.org. See more information at www.freepress.net/conference.
When Lee Iacoca rants, “Where have all the Leaders Gone?” a part of the answer is that the channels for new voices to be heard have been turned off. And we all should be ranting for more press freedom. Born a contrarian who always questioned “authority”, I have always succeeded in publishing views beyond the “popular” public opinion–until the last decade.
Disappearing Media Voices
Here’s why: in 1983, 50 corporations owned most of the America media–newspapers, radio, TV. By 2004, five (5) corporations owned 90% of the US media. With 50 corporations there was considerable variety in voices and views. Now with five media owners there is virtually no new voices. The American media are part of conglomerates, and any viewpoint outside the mainstream will be in conflict with some division of the conglomerate.
In journalism school 30 years ago we talked about the danger of business interests over the public’s interest with media owned by conglomerates. The public is now at risk of not recognizing the danger of restricted views in the media!
One veteran of newspapers now teaching at Arizona State says the future of journalism will be the public attending to a single journalist on the Net. Even the Internet is now at risk, which is why thousands will be attending the media conference in Minneapolis. Hearings and petitions before the FCC concern whether those who control communication infrastructures should be allowed to control access to content, applications, or technologies.
Effects on Health Reporting
A study of US media coverage (television and newspaper reports) from 1994 to 1998 on three common medications found that media reports mislead the public. Ray Moynihan, an Australian reporter on the business of medicine, randomly selected 207 news reports and found that media stories often exaggerate the benefits, ignore the risks (of drugs), and fail to disclose both the true costs of new medications and the industry ties of the experts they cite. His study was published in the New England Journal of Medicine, and, to the media’s credit, the study received wide coverage in the mainstream media.
But the media’s self-censorship is more insidious. When JAMA published a study last October that over 700,000 visits to the nation’s hospitals ERs is due to reactions to pharmaceutical drugs, the NY Times printed a small inside article with NO NUMBERS in the headline. The authors of the meta-study figure the number exceeds 700,000 because most emergency room visits go undiagnosed or misdiagnosed. We already know that drugs kill 100,000 per year. So we have nearly one million Americans killed or critically injured by drugs each year, and that’s not front page news? What happened to journalism “in the public’s interest”?
Jim Steele, co-author of Critical Condition: How Health Care in America Became Big Business–and Bad Medicine, told the Columbia Journalism Review in December 2004, that there is a reporting failure. “We say ‘reporting,’ but the real failture may well be with timid editors who don’t want to offend or challenge…the press is filled with tales of the latest wonder drug or a procedure that will dramatically improve our well-being. They read like PR handouts and play to the public’s anxieties about health. There is seldom a hint of skepticism.”
With pharmaceutical advertising billings making up to 40 percent of broadcaster’s revenues, can we expect the media to be working for the public’s good? No hope. The best news I’ve read recently was that pharmaceutical profits are expected to decline by 2011.
Drugs Don’t Equate to Health
Pharmaceuticals are more accurately associated with disease-care. When a nation with four (4) percent of the world’s population consumes 50 percent of the world’s drugs, something is desperately wrong. When any group of a dozen teens knows several friends on anti-depressants something is desperately wrong. When 25 percent of American children attending summer camps start the morning in “med lines”… When any group of 30-somethings has all but one on some drug… When young men take ED drugs “just in case”, something is desperately wrong. It’s no wonder the US healthcare system now ranks 37th in the world by WHO standards.
The American mass media won’t be contributing to any change. The only varying viewpoints will be on the Net–and we had better defend that freedom or we’ll be losing health freedom as well as press freedom.
Salud!
Beverly A Jensen, Ph.D.
President, www.WomensMedicineBowl.com
